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The Evolution of Hip-Hop Fashion of the 90's Style

Hip-hop is more than just a genre of music. It's a culture that has influenced art, language, and, notably, fashion. Since its inception in the 1970s, hip-hop fashion has undergone significant transformations, reflecting changes within the music and broader societal shifts. Here's a journey through the evolution of hip-hop fashion and style, with insights inspired by D'Vos's music track "Evolution of Hip-Hop.



The 1970s: The Birth of Hip-Hop


Hip-hop originated in the Bronx, New York City, in the late 1970s. Hip-hop fashion in the 90s was heavily influenced by the disco culture, with flashy and colorful outfits. Pioneering hip-hop groups like Grandmaster Flash and the Furious Five sported leather jackets, tight pants, and large accessories, setting the tone for an expressive and bold fashion statement.


The 1980s: The Rise of Streetwear


As hip-hop gained popularity, its fashion became more distinct. The 1980s saw the emergence of streetwear, with brands like Adidas, Puma, and Kangol becoming iconic in the hip-hop community. Tracksuits, sneakers, and gold chains were staples, influenced by the breakdancing scene and graffiti culture. Run-D.M.C.'s endorsement of Adidas, particularly their classic tracksuits and Superstar sneakers, exemplified the era's style.


Hip-hop Fashion in the 90's | D'Vo The Codex

The 1990s: The Golden Age Hip-hop Fashion in the 90's


The Hip-hop fashion in the 90s is often referred to as the golden age of hip-hop, and the fashion was just as golden. Baggy jeans, oversized shirts, and Timberland boots became the norm. This era was marked by the influence of gangsta rap, with artists like Tupac Shakur and Notorious B.I.G. leading the charge. Bandanas, flannel shirts, and sports jerseys were popular, reflecting a rugged and rebellious attitude.


The 2000s: Bling and Luxury Brands


The turn of the millennium brought an era of opulence in hip-hop fashion. Known as the "bling era," this period was characterized by flashy jewelry, designer brands, and a focus on luxury. Artists like Jay-Z and P. Diddy (now known as Diddy) sported brands like Gucci, Versace, and Louis Vuitton. The oversized clothing trend continued, but there was a noticeable shift towards more tailored and polished looks.


The 2010s: The Rise of High Fashion and Streetwear Fusion


In the 2010s, hip-hop fashion saw a fusion of high fashion and streetwear. Brands like Supreme, Off-White, and Yeezy (founded by Kanye West) became central to hip-hop style. The influence of social media and collaborations between high-end designers and streetwear brands blurred the lines between luxury and casual wear. Artists like A$AP Rocky and Travis Scott became fashion icons, known for their ability to mix high fashion with street culture.


Hip-hop Fashion in the 2000's | D'Vo The Codex

The 2020s: Individuality and Sustainability


Today, hip-hop fashion is more diverse than ever. There is a strong emphasis on individuality, with artists expressing their unique styles rather than adhering to a single trend. Sustainability has also become a significant focus, with many artists and brands promoting eco-friendly and ethical fashion choices. Vintage and upcycled clothing are increasingly popular, reflecting a broader societal shift towards sustainability.



The evolution of hip-hop fashion is a testament to the genre's ability to adapt and influence global culture. From the vibrant and bold styles of the 1970s to today's emphasis on individuality and sustainability, hip-hop fashion has continually pushed boundaries and set trends.



As the genre continues to evolve, so too will its fashion, always reflecting the spirit and creativity of the hip-hop community. D'Vo's "Evolution of Hip-Hop" serves as the perfect soundtrack for this journey, capturing the essence and impact of each era on fashion and culture. Click on the link below to stream the song on all streaming services. I hope this song brings you nostalgia and throwback memories that inspire you!





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